Product Launch Management

Market awareness and demand generation are twin objectives of a successful product launch.  To succeed in these efforts, Roberts Marketing Group will help you design and execute a go-to-market strategy that is high-impact, and results-focused.  We can project manage your in-house resources or form a team of experts to provide a turnkey launch effort.  Your choice, dependent on your specific needs.

We'll typically start with the message and the market segmentation.  Get these right and then we can turn to integrated marketing communications, including a mix of traditional and social media blended with targetted Public Relations and Analyst Relations for cost-effective, maximized results.  RMG has experience in the arena of planning and executing this integrated approach successfully.